Net neutrality is an important element of Internet business that currently gives your smaller company the opportunity to compete with websites and businesses of any size. Learn more about net neutrality and why it is essential to have it in order for your business to have any kind of impact with its Internet presence.
How Net Neutrality Works
Currently, the Internet works on an open network. This means that Internet service providers do not give any company or person special treatment when they send and receive information. When everything is functioning properly, net neutrality maintains equality among all kinds of Internet traffic. This means that anyone who is connected to the Internet has the ability to find your website.
How the Loss of Net Neutrality Would Affect You
If net neutrality no longer existed, an Internet service provider could offer special treatment to companies who pay extra fees. These businesses would then be privy to faster services, which would make it harder for smaller businesses that cannot afford the fee to compete with these larger companies. Internet service providers could also opt to slow down services to businesses that refuse to pay these fees. Without net neutrality, it might eventually reach the point where an Internet user could only visit specific websites if they were paying for a particular Internet package.
How to Handle Your Internet Presence
Regardless of any possible changes to net neutrality, you should do everything you can to increase your company’s Internet presence now. Improve the opportunity for your organization’s website to move up on the search list through search engine optimization and digital marketing.
Nextrio is one of the top IT companies in Tucson. Since 2002, we have provided quality managed services and IT strategic planning to a variety of businesses. To learn more about our services, check out our website or call (520) 519-6301.