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Finding a Balance with Social Media in the Workplace

By Nextrio on November 15th, 2014 Facebooktwittergoogle_plusredditlinkedinmailby feather

156979600Social media has become so embedded in the daily lives of anyone who owns a computer or smartphone that it can be difficult to separate social media from the workplace. Interestingly, making a full detachment from sites like Twitter and Facebook can actually have a negative impact on your business. This means that you may have to offer some leeway when it comes to employees checking their newsfeeds on the job or posting status updates related to the workplace. You don’t want out of control social media use to negatively impact productivity, but the use of social sites can be an advantage if you know how to maintain the right balance.

Social media and marketing

One of the most advantageous ways to use social media at work is by using social sites to market your business. This type of marketing is fast, easy, and often-free, but you should know the rules of posting so that you don’t run into legal issues. Still, having a tech-savvy employee run your business’s social page can be a satisfying task for the employee and a welcome opportunity to expand your marketing reach.

Employee use of social media

When it comes to personal status updates and browsing newsfeeds, a less-restrictive approach is generally best. If you ban access completely, you will have time-wasting disciplinary action on your hands when employees use their phones to check their pages on the clock. A good social media policy is simple and logical, making it easy for employees to remember and follow.

Online company image

A key area of focus for your social media policy should be rules for posting updates that directly relate to the workplace. A slanderous statement from a disgruntled employee or an inappropriate status from a known employee can tarnish the company’s image, so make sure that the rules are clear and agreed upon by your staff.

Nextrio can offer reliable support when it comes to managing the network for your small business, so give us a call at 520-519-6301 to discover our customized IT services in Southern Arizona.