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Creating a Social Media Policy

By Nextrio on April 10th, 2014 Facebooktwittergoogle_plusredditlinkedinmailby feather

If your company is not using social media, you are missing out on great opportunities! Social media pages make it easier than ever for companies to interact with current customers and reach out to new ones. Bring your company into the modern online age by creating a social media policy.

Make Sure Everyone Knows the Policy

Some companies have employees who are hired to handle social media responsibilities while others make posting and liking a team effort. No matter which option you prefer, it is important to make sure all employees are on the same page regarding your social media policy. Hold a meeting to discuss what websites you want to use as well as what goals you have for reaching out to customers and creating an online presence.

Know What You Can Share and What You Cannot Share

Sharing content is an easy way to reach out to new customers and spread information about certain products and services. But it is important to know what you should share and what you should avoid sharing on your social media pages to protect your company. If you plan to share any content that you have not created, be aware of copyright concerns to ensure that you can legally share whatever it is you are trying to share. It is also a good idea to figure out an endorsement policy for content you share from other sources.

Stay Active

A poorly designed website used to be a red flag for customers searching for new companies. Today, customers now look to social media pages just as much, if not more, than they look to company’s websites. If your social media pages are inactive, customers may see you as unprofessional or outdated. Maintaining active pages will help you reach out to more customers and create a better reputation for your business. 

Nextrio offers IT services and more to help Tucson companies expand! Contact us at (520) 519-6301 to learn about our managed services and find out if we can help you build your online presence and your customer base.